Digital Marketing & Web Development Executive

As a Digital Marketing & Web Development Executive, you will play a crucial role in enhancing our online presence and engaging our audience effectively. This role encompasses both digital marketing responsibilities, focusing on driving brand awareness and lead generation, ensuring our website and related applications are functional, Maintained, visually appealing, and user-friendly.

Responsibilities:

Digital & Social Media Marketing Responsibilities:

• Develop and execute comprehensive digital marketing strategies to enhance brand visibility, website traffic, and lead generation.

• Manage and optimize social media platforms, creating engaging content, monitoring activities, and fostering meaningful interactions with the audience.

• Curate compelling content for diverse digital channels, including websites, blogs, social media, and email marketing.

• Monitor and analyze digital marketing performance metrics, providing data-driven recommendations to optimize campaigns and activities.

• Collaborate with cross-functional teams to align digital marketing efforts with overall marketing objectives and campaigns.

• Manage digital advertising campaigns, including SEM, display advertising, and social media advertising.

• Stay updated with the latest trends and technologies in digital marketing and social media.

Web Development Responsibilities:

• Collaborate across departments to identify and understand new website and application development needs.

• Plan, execute, and facilitate website and application development projects within specified budgets and timelines.

• Develop and oversee implementation of websites and applications, ensuring functionality aligns with the organization's content management system.

• Identify, troubleshoot, and resolve site and application issues; recommend preventive measures for future problems.

• Design, develop, and maintain web applications, ensuring a seamless user experience.

• Collaborate with security and compliance teams to ensure site security and data protection.

• Provide on-call support to meet service level agreements.

Required Skills:

• Strong knowledge of digital marketing concepts, strategies, and tools.

• Proficiency in social media platforms and management tools.

• Excellent content creation, copywriting, and communication skills.

• Familiarity with SEO best practices and digital advertising platforms (e.g., Google Ads, Facebook Ads).

• Strong analytical and problem-solving abilities for effective digital marketing campaigns.

• Experience in web development technologies, including .NET framework, JavaScript, HTML, and CSS.

• Ability to handle multiple projects, adapt to new technologies, and produce high-quality code.

• Proficiency in version control systems like Git.

Education and Experience:

• Bachelor's degree in Marketing, Digital Marketing, Communications, Computer Science, or related field.

• Three to five years of experience in digital marketing, social media management, and web development.

• Technical certifications or additional training in relevant areas are desirable.

Physical Requirements:

• Prolonged periods working on a computer, sitting at a desk.

• Ability to lift up to 15 pounds when required.

Duty time:

• 5day a week (total 48hrs a week)

Note: You will be required to attach the following:

Resume / CV
Educational Certifications